Sunday, April 3, 2011

Back to the Future 1,2,&3

 
So as I remember from the movies he travels both to the past, the future, and at one time what seems and alternate reality.  There three items here which have had the same effect for me.

First is the music.  This is the time machine returning me to the past.  If an artist was popular about a decade ago then likely they have found their new life here in Jordan.  From every other ring-tone being Celene Deon to the racks of cassette tapes at the neighborhood music shops, the music scence can take you back.

Then, to the future.  If music is a time machine then movies are the time warp.  Before you have made it to the theatre to see the latest blockbuster most here will have seen it in the comfort of their home.  It doesn’t matter if it débuted last year, last month, or yesterday, the big screen can be brought home here.  I’m not sure how the whole system works but let’s just say the movie shops have their “connections”. 

And the alternative reality revolves around a cola beverage.  While Coke may be King in America, he takes a back seat to Pepsi in the Arab world.  It is hard to go out here without a cool Pepsi can being plopped down with the meal.  From merchandise, advertising, to the aisles of the supermarket; everywhere I would expect to see Coke-a-Cola instead the look, feel, and taste of Pepsi. 

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